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Who builds slot machines throughout the world? For such a popular activity, there is a relatively short list of slot machine manufacturers in the world:
Of these companies listed, Class III gaming is principally supported in North America by Scientific Games Corp. and IGT. They are both global leaders in the gaming industry. Mergers and acquisitions are the name of the game amongst slot machine manufacturers. It is currently a highly dynamic corporate environment.
In 2014, for instance, Bally Technologies was acquired by Scientific Games. This acquisition is significant as Bally was the driving force for inventing most of the modern features of slot machines enjoyed by so many.
These gambling companies provide products other than physical slot machines. They often also supply casino-management systems. These software packages help casinos to “run” their operations from day-to-day and even in real-time.
This casino operating system software is crucial to casinos as a way to reduce cost and, I’ve found, a significant advantage play for slots enthusiasts. I’ll provide more on this topic at another time.
This operating or enterprise software business is as highly competitive as slot machine manufacturing. Factors that determine how successful providers are in selling their systems include:
Competition is intense because of the relatively low number of providers and the limited number of casinos and jurisdictions in which they operate. Providers are Scientific Gaming, Aristocrat, IGT, Konami, and several smaller companies in international gaming jurisdictions.
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Within the global gaming industry, companies building slot machines is trending towards consolidation amongst gaming equipment and technology companies. The gist of why is to increase scale and therefore operating efficiencies. The hoped-for result is accelerated innovation and product development resulting in broader service and product offering.
Several acquisitions of slot machine and other gaming equipment manufacturers have occurred recently, including the purchase of Bally Technologies by Scientific Gaming Corp. and the acquisition of Multimedia Games by Global Cash Access Holdings Inc.
Following a wave of supplier diversification in the gaming industry, where new providers have been gaining in market share, the industry is experiencing significant consolidation.
This convergence is attributable primarily to a slowdown in North American traditional slot machine revenues as regional gaming revenue headwinds, such as declines in same-store sales, impact the demand for slot machines.
Therefore, the machine gaming sector is evolving from just the sale and leasing of slot machines to include:
A significant threat for the entire gaming and betting industry arises from illegal activities, which may drain significant betting volumes from the regulated gaming industry.
The loss of present players from legal casino operators has a material adverse effect on gaming industry operations, business, financial condition, and prospects.
A global leader in the gaming industry, Scientific Games Corporation (SGC) is the current owner of:
SGC’s company profile states that they provide:
In 2013, Scientific Games Corporation purchased WGS Industries, Inc. Bally Technologies, Inc. was acquired by SGC on November 21, 2014, for $5.1 billion.
The products of SGC are installed in 450 jurisdictions worldwide, including all the major regulated gaming jurisdictions in the U.S. and 146 international gaming jurisdictions. They have 975,000 units installed in North America.
Within the gaming supply segment, SGC sees the competition on several fronts. Primarily, being a global leader in slot machines has resulted in their product lines competing with each other for space on the casino floor.
International Game Technology (IGT) PLC is a global leader in gaming that, according to its website, leverages a wealth of
It has not only established local presence and relationships with governments and regulators in more than 100 countries around the world but also approximately 13,000 employees. For U.S. federal tax purposes, under current law, it is treated as a foreign corporation.
In 2014 and 2015, International Game Technology PLC experienced multiple corporate mergers and acquisitions involving GTECH, Holdco, IGT, and Georgia Worldwide Corp. which has been and is a complex, costly, and time-consuming process. The integration process is expected to be completed by the
International Game Technology PLC’s online social gaming casino offering, DoubleDown Casino, is mainly conducted through Facebook and Apple iOS platform, a relationship governed by Facebook and Apple’s standard terms and conditions for application developers as well as privacy policies, both of which are occasionally modified, rather than by contract.
International Game Technology PLC currently does business in approximately 100 countries worldwide. At the end of 2014, IGT PLC had contracts with 717 casino operators in the Americas segment, with 249 in Latin America and 468 in North America.
Slot machine manufacturing is principally supported in North America by Scientific Games Corp. and International Game Technology PLC, both global leaders in the gaming industry.
The products of Scientific Games are installed in 450 jurisdictions worldwide, including all the major regulated gaming jurisdictions in the U.S. and 146 international gaming jurisdictions. They have 975,000 units installed in North America.
International Game Technology PLC currently does business in approximately 100 countries worldwide. At the end of 2014, IGT PLC had contracts with 717 casino operators in the Americas segment, with 249 in Latin America and 468 in North America.
Have fun, be safe, and make good choices!
By Jon H. Friedl, Jr. Ph.D., President
Jon Friedl, LLC
For the purposes of organizing our detailed reviews of various slots games, we’ve organized this section of our site according to which companies design and manufacture which games. Slot machineproviders like IGT have been around for decades and serve both the land-based and online casino markets. Others, like Realtime Gaming, have been around for less than a decade and only serve theInternet market.
Clicking on the links to the providers’ pages will take you to the information page on that company. That page will include a list of the games that company provides. On this page, we providebrief overviews of each company, including a couple of examples of well-known games that each company produces.
We’ve done our best to make this section as comprehensive as possible, but there are literally thousands of slots games available. If we’ve left out a provider or a game that you feel is worthyof conclusion here, please use the information on our “contact us” page to let us know.
Ainsworth Game Technology is an Australian company that’s been in business for 20+ years. The company is named after its founder, Len Ainsworth. The company is publicly listed under the codeAGI on the Australian stock market. They have headquarters in Newington, Sydney, Australia. We offer detailed reviews of their most famous games, including Dragon Lines, Eaglebucks, and GrandDragon.
Amatic Industries is an international designer and manufacturer of slot machines games found in casinos all over the world. They’ve been in business since 1993. They offer more than just slots,though—they’re also one of the leading designers of electronic roulette games. The company has won multiple industry awards, including “Most Stylish Gaming Machine” at the Irish Gaming Show andthe Golden Dice Award at ICE. We offer comprehensive reviews of some of their best-love titles, including Admiral Nelson, Cool Diamonds, Eye of Ra, Lucky Coin and Wolf Moon.
Amaya Gaming is best-known as the Internet juggernaut which bought PokerStars, making them the largest online poker provider in the world. It also catapulted them into the leading position oflargest publicly traded gambling company in the world. They do work in partnership with other companies—for example, their partnership with Aristocrat enables players to play some of the mostfamous Australian poker machines (pokies) online. Some of their more popular slot machine games include Casinomeister, Forrest Gump, Jenga, Superman, and The Flash.
Aristocrat Gaming Technology is another publicly traded company based out of Australia. (What can we say? Slot machines are really popular in that country, even if they call them “pokies”instead of “slots”.) The company was founded in 1953. They have licenses to operate in 240 different jurisdictions in 90 different countries throughout the world. Some of their better-knowngames include 50 Lions, Zorro, Sons of Anarchy, The Walking Dead, and Dumb and Dumber, among many others.
Ash Gaming has been in business since 2002 and focuses on providing specific games to specific clients, especially those in the sports betting industry who want to expand their offerings totheir player base. They also focus primarily on the Internet market. They don’t have the most extensive list of games in the industry, but some of their games are popular, including Alice inWonderland, Life of Brian, Nostradamus, and Who Wants to Be a Millionaire.
Bally Technologies is one of the oldest and best-known companies on this list. They’ve been in business since 1968, and they offer a huge range of games. If the name sounds familiar, it’sbecause the company is large enough to be involved in multiple aspects of the business. At one time, they were also popular providers of regular video games and pinball machines. They also havea casino in Las Vegas. They have a number of lucrative licensing deals, and they design and manufacture some of the following slot machines: Betty Boop, Double Dragon, Ducky Dynasty, Grease,Pawn Stars, Titanic, and ZZ Top.
Barcrest Gaming is a UK company that’s been providing gambling machines to businesses since 1968. They were acquired by IGT in the late 1990s but were then sold to Scientific Games in 2011.Both IGT and Scientific Games saw the wisdom in letting the brand continue under its own name, which it still does. You’ll find pages on our site providing complete game details for thefollowing games: Crown Gems, Rainbow Riches, Thai Flower, and Wipeout.
Betsoft Gaming is famous for their innovative and impressive 3D gaming products available on the Internet. We try to be as objective as possible when writing about any company on this site.Spend some time here, and you’ll see that we rarely “toot a company’s horn”, as it were. But the games from this provider are so much more impressive than anything else on the market that it’shard to not brag on them at least a little bit. They focus more on Internet gaming than land-based casino games. Some of the games from Betsoft Gaming that we especially enjoy include: AfterNight Falls, A Night in Paris, Dr. Jekyll and Mr. Hyde, Good Girl Bad Girl, and Greedy Goblins. You’ll find more of their games listed on our page devoted exclusively to their company.
Blueprint Gaming is a provider of gaming machines to the UK market, but they’re actually owned by a German company, the Gauselmann Group. They focus on creating games for Internet and mobilegamblers. They have multiple unusual licenses, including slots with the following themes: Austin Powers, Bejeweled, Chuzzle, Peggle, Plants vs Zombies, and Zuma. You can read about any of thoseindividual games here on our site, as well as find more details about Blueprint Gaming on their corporate profile page here.